Do you want people to listen? Stop presenting data. Start telling stories.

 

Most business presentations fall flat because they rely on facts alone and ask their audience to do the heavy lifting. Data informs, but it doesn’t inspire action. Stories create the connection that turns data into meaningful change.

 

The Story Connection delivers a proven, practical system for business storytelling that anyone can master. From crafting opening lines that grab attention in four seconds to building story arcs that keep audiences engaged, this book provides a step-by-step framework for creating, editing and performing stories that connect your audience to your message.

Learn how to:

Whether presenting to executives, training teams, or pitching clients, the ability to tell a compelling story separates forgettable communicators from leaders who inspire action. Every chapter includes real examples, practical exercises, and proven techniques refined through years of coaching executives and teams.

This book also gives you access to exclusive content, tools, and community online and access to our 52 week storytellers tips program to help you become a master storyteller as well as the ability to receive critiques of your business stories and attend live learning events hosted by the authors.